4 Steps to Design Marketing into your App

 

This guest post written by Mike Davis, CEO & Founder of StoryPress

1. Think through the whole sale process before you write any code, in fact it should be a critical component of your UI.  Many people just “know” that it will be an IAP or ads and completely ignore it until the end.  Designing the sale process is as important as anything else and deserves the same level of attention as your apps unique or differentiating feature.

2. Think about social sharing in the UI stage as well.  When people are registering can you ask them to invite their friends?  Maybe show their contacts and/or Facebook friends with 1 click to invite all?  Designing this type of social impact can be critical to your success and not something you want to throw in after the fact.

3. Where will your app be sold?  Is it only inside the app or on the app store?  Many of the leading app brands leverage their website and social media to generate sales.  With tools like AppKeyz now available, you can create a product page on Facebook and a mini-site capable of generating sales to promote on social media, including Facebook and Twitter.  Use these mini-sites to reward social sharing with 2 for 1’s or discounts on your apps.

4. Don’t waste your money on posters and t-shirts at trade shows.  It’s too much clutter and too expensive to stand out from the crowd.  Similarly expensive and extravagant launch parties almost never generate enough buzz or sales to come close to paying for themselves.  A better investment would be a PR person and several way placed interviews or articles.

Related article: Making Apps That Spread

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